TikTok Vs Youtube: Don't just watch the little wrestler, this is the big picture

TikTok Vs Youtube: Don't just watch the little wrestler, this is the big picture

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The battle between TikTok and Youtube is seen on social media these days.  Whether or not we are also part of this war, because we are consuming content related to this 'war' on Twitter, Facebook, YouTube or TickTalk.  The media and social media are also interested in it because the content is such that the users get pulled away.  But is this Youtube Vs TikTok just a fight between a YouTube Cariminati, Tic Tock influencer Aamir Siddiqui?  Probably not.  The game behind this can also be to gain dominance in the 'video world'.

But before going to the big picture of this war, let us tell you what has happened in the recent past, which has led to more fighting.

Wrestlers descended from both sides

Recently, the debate of Youtube Vs TikTok was started only with the quality of the content.  Firstly, a YouTuber Elvish Yadav made a video in the name of 'Roast' and called many content creators of TickTock as 'useless', inverted content.  There were also abuses in this 12-minute video.  In response, a Ticketock influencer named Aamir Siddiqui made a video on behalf of Tittock and said that Ticketock's content is used by YouTube.

Then came YouTube video on YouTube in which he made many types of comments about Aamir Siddiqui and Ticktock.

This video also used abuses.  Body shaming, transgender community to offensive words were used in the video.  As soon as the video came, it started trending on Twitter.  Was also trending at number 1 in India, after more than 75 million views YouTube decided to remove this video.

By then the video had been downloaded and reached on every platform and even now small parts of that video are being shared.

After the removal of the video, many types of hashtag campaigns should also go in support of Cariminati.  All this was going on now that another Ticketok influencer, who is said to be the brother of Aamir Siddiqui, one of his videos got into controversies.  In this video, there is a glorification of 'acid attack'.  Then what was the demand once more - #BanTikTok.  NCW has also spoken about action on Faizal Siddiqui regarding the video.

 Big fight behind the scenes

Video platforms like Youtube are taking a beating with the rapid pace Ticketok has gained worldwide, including India.  Especially in Tier-2, Tier-3 cities, the TikTok app is extremely popular.  User generated content is being added from villages and towns, these users range from school-college children, shopkeepers to farm laborers, thousands of whom are also gaining popularity.  There are templates in the app to make videos and videos can be made and uploaded in just 2-3 steps.

You can guess TikTok's threat that after Facebook, now Google can also bring platform shorts like TikTok by the end of this year, in which it can use its music rights for user generated content.

 Meanwhile, Kevin Mayer has now been made CEO of Tick Talk after serving as Disney Streaming Chief.

 Download Cirque: India Arena

Our country with about 50 crore users is the second most smartphone user in the world.  Now the users are the same but the videos and platforms are many, where should the user go?  In such a situation, platforms like Youtube, TikTok, woo the user through content, user interface, technology and marketing. And are looking to leave each other behind.

According to ComScore, YouTube had 360 million app users in March, while Ticketcock had 136 million app users.  One thing to note here is that YouTube is pre-installed in all Android phones, while Tiktok either installs itself by the user or in some mobile phones the company pre-installs before coming to the market under promotion.  If we talk only about the month of March, then TikTok has 48.9 million downloads from Google Play Store worldwide.  Of which 19 million is the largest share from India.

On the other hand, there are 2 billion downloads of the platform, of which 30.3% share is from India.

 The secret of success

 In the last few years, Ticketok, which has given its strong Artificial Intelligence and easy to create content, has quickly made its place in users.  Nikhil Gandhi, head of TikTok India, had said in an interview recently that the number of content consumers has been increasing as well as people have started creating content faster due to the easy platform.

 Augusti Khante, product and marketing head of The Quint, says

 It is clear that BiteDance and its app TicketLock have done a good job in creating a separate curated feed for the user.  The effect of his work is reflected in the data of more retention and time spent in the app.  ByteDance did not do this suddenly.  In 2016, he understood the specifics of the automated article work, when he defeated big companies like Reuters and AFP by giving him Olympic articles in 2 seconds.  All of ByteDance's apps use artificial intelligence for feeds, and douyin's success gave them a test case to invest more in artificial intelligence.

 'Content quality' weakness of one, weapon of another

Now, despite such platforms, where does Ticketcock outperform in the 'video dominated' race?

Here are two things to understand-

 1. Youtuber Pankaj Kumar, who monitors many video content platforms, believes that if you look at the battle of Youtube Vs TikTok, you will see a plethora of videos on both platforms which are communal, including comments on castes, which are anti-women  Are based on violence.  But when you look around, you will find that a penetration has been made about the content of TikTok that 'kring' content is seen and sold here.  It should also not be forgotten that such videos have made Ticketok a place in the country.  However, no social media platform of the country is behind in giving 'kring content', there are a lot of videos on YouTube and Facebook which can be called 'kring'.  Many times very obscene and vulgar content is also seen.

But this does not mean that this logic allows TicketTalk to spread such content.  Promoting content such as acid attacks in the name of creativity and templates is not correct and Ticketcock needs to pay more attention to content moderation.

2. The other big thing being that the Chinese company often TikTok also has to face the 'boycott mode'.  Here youtube and Indian companies can get a kind of advantage, at the moment, the rating of TicTock is very down, there is a local to local environment in the country, so if any Indian company comes to the market with quality content in this format, then  Can make its way  Otherwise YouTube is the one who will definitely try to capitalize on this big opportunity with its short video app.