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Activities under this campaign include hack-splurging, (india24news.life )contests and techno protections, allowing people to make creative use of their time and break the monotony of work from home. In addition, it allows them to explore a collective objective to assist the government in combating the epidemic.
Commenting on these initiatives, Mr. Arijit Talapatra, CEO of Transion India said, "This epidemic has deprived us of our regular normal routine, yet it is up to us to follow government regulations and ourselves in different ways It is important to keep busy with work and other activities. People are staying at home and trying to cope with these unprecedented situations. #FindTheNewYou Chale Through digital initiatives like H, we have tried to encourage and inspire people and our employees with an attractive option. This option is to help them get creative and find a new personality in 'New You'. Also, as responsible citizens of India, we want to help the government in the fight against this epidemic. Therefore, 'Khelge tu , Jitega India 'The idea behind launching the Techno Rakshax game with Slogan is to keep our consumers busy, as well as give them a chance to contribute to the PM Cares Fund in the fight against Kovid-19. A responsible brand As our priority and main issue is to use our capacity and practical knowledge to find ways and means to support our people, users and government Intended for. "
Techno has reached out to its stakeholders with a creative photography hack and contest through 'hack-splicing'. It teaches and inspires them to creatively use their everyday surroundings and qualities to take quality photographs, so that a professional photographer can be found in them. This creative, educational video campaign has received tremendous response and over a 3-week campaign, it has reached over 108 million users across its network and has garnered over 50 million views. Not only this, it has also got more than 650 participants.
'Techno Rakshaks' is a WAP-based game that allows people to play as well as the possibility of raising funds in the Prime Minister's War Fund to fight Kovid-19. But players will not pay for this, but for every ten points they score, Techno will contribute 1 rupee to the PM Cares Fund on their behalf.
Consumers will not have to download third-party applications to access the game, it can be played on any browser. Participants have to login using their Facebook profile or they can also play as a guest. To score in the game, players must swipe and kill the deadly coronavirus. The game can be played any number of times and there is no limit.
Techno has launched several partnerships to provide food to low-income communities affected by the outbreak of coronovirus. Through its alliance with Zomato Feeding India and 100+ Channel Partners, Techno is distributing ration kits to support over 60,000 people across India.
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